Over nine million people watched The Super Mario Bros. Movie over the weekend — on Twitter, The Verge reported. On Friday, a Twitter user uploaded the entire movie to the platform, and it remained there, openly violating copyright laws, until Sunday. The movie was removed and the user suspended from Twitter — again, shy of ten million people already seeing it.
Sure, copyrighted movies have repeatedly spent a few days on Twitter since Elon Musk took over (firing most your safety and compliance staff will do that for you). But, previous posts, like The Fast and The Furious: Tokyo Drift or Avatar, were shared in two minute increments across lengthy threads. The Super Mario Bros. Movie required only two posts, one with the first hour of the movie and another with the final 32 minutes.
Why hasn’t this happened before now? Well, Twitter Blue subscribers can upload videos up to 60 minutes long. It’s only available on Twitter’s website though, with app users limited to 10-minute videos.
Regardless of mainstream illegal streaming, The Super Mario Bros. Movie has crushed at the box office, making over $1 billion globally, and holding the number one spot four weekends in a row across the US and Canada. If it has come and gone in your area, don’t worry, it will probably be back on Twitter soon.