Benefits Of Mobile Apps For The Growth Of The eLearning Industry
eLearning has become a viral concept in the twenty-first century, thanks to the expansion of the internet and other digital technologies. Apart from making learning resources more accessible and cheaper, eLearning has also empowered communities to improve their quality of education. As per a Statista report, the eLearning industry revenue is expected to cross more than $238 billion by 2027. Between 2023–2027, the CAGR of the industry is expected to touch approximately 9.37%.
Now, as mentioned above, apart from the internet, there are several technologies that make this massive growth of the eLearning industry possible. These technologies include mobile apps, websites, blockchain, IoT, Artificial Intelligence (AI), AR/VR, etc. However, we will focus on the contribution of mobile apps in this article to figure out how this technology is helping eLearning experts to expand their target markets.
Benefits Of Mobile Apps For The eLearning Industry
As per a report from the EducationalAppStore, there are over 567,000 eLearning apps existing around the world. These apps are the bridge between users and better education. To understand how mobile apps improve the quality of education, we have shortlisted some benefits of using them. Let’s have a look!
1. Enabling More Revenue Sources For eLearning Organizations
The major benefit that mobile application development is delivering to eLearning organizations is enabling more revenue sources for them. Companies are able to use in-app advertisements to display ads to users and earn revenues from partner brands. On top of this, apps also allow developers to collect user data and sell it to third-party companies, which use the data to personalize ads or pitch products. This practice also helps education companies to keep their apps free and accessible for all users.
2. Making Remote Education A Possibility
eLearning apps are helping users, even from remote locations, to access learning content. Even during the COVID-19 outbreak, eLearning apps kept the education sector alive and even become more popular during the pandemic. People could continue their education, thanks to the learning resources available on the internet. There are many brands like Khan Academy, Byju’s, Coursera, etc., which provided learning materials for almost all curriculums around the world and made it possible for students to keep learning.
3. Enabling Smart Learning Tactics
Smart learning is another important aspect that helps the eLearning industry expand, and mobile apps are contributing to it. The top software development companies in the USA, India, the UK, and other parts of the world are adopting the practice of using technologies like AI and Machine Learning in their eLearning apps .
Machine Learning and AI together make apps smarter and more personalized. For instance, if a user is using an eLearning platform to learn a course, Machine Learning can observe their learning patterns to find out which sections are their weaker points and where users are doing well. For the weaker areas, AI can recommend chapters that can help the users to improve. Some of the top apps that provide personalized learning features are Khan Academy, Math Shelf, MobyMax, etc.
4. Making Learning A Fun Experience
Mobile application development enables the fun part of learning and connects users with it. Several eLearning apps have started using videos, quizzes, animations, games, and rewards to teach users in the most fun way possible. AR and VR technologies are also appearing in learning apps and delivering a more interactive experience. Apps like Elements 4D, Quiver, Blippar, etc., are using AR, while VirtualSpeech, SideQuest, and Steam VR use VR technologies, among others.
5. 24×7 Accessible Learning Resources
With in-person schools and universities, the schedule can be a hurdle, as there are many people around the world who want to learn but can’t make time due to their jobs or other responsibilities. Mobile apps fill this gap and provide users with learning resources that are accessible all the time. Users get the freedom to learn as per their choice of schedule and convenience. Some learning apps even provide real tutors 24×7 as well, so students can have the help they need from real people, irrespective of the time.
6. Mobile Apps Are Basically Portable Libraries
Mobile apps are capable of supporting hundreds of GBs of data, thanks to cloud-based storage technologies. So, these apps are providing 24×7 data access to a range of courses. Whether you are a language student, or pursuing Ph.D. in chemical engineering, there are mobile apps available to help you find reading materials of your choice, so that you can learn anytime and anywhere. Google Play Books, Amazon Kindle, Apple Books, etc., are super popular among readers for fiction and non-fiction.
Well, these were some of the reasons that mobile apps are pushing the growth of the eLearning industry. Reports say that there are over six billion smartphone users in the world in 2023. So, the industry is super competitive. To tackle this competition, eLearning companies have no other choice but to keep evolving, along with technological advancements and trends. With time, once technologies like AR/VR, the metaverse, and more, have witnessed much higher popularity, the eLearning industry will evolve further, and companies that are able to predict these eLearning app trends will have a better hold on future markets. Anyway, we hope that our input on the role of mobile application development in the expansion of the eLearning industry was helpful.
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